ABSTRACT
Regardless of benefactor—marketer or policy maker—understanding purchase processes of unhealthy food and beverage options would be of value. Yet, quantitative investigation into this domain is not complete; to address this research lacuna, data were collected to help explicate purchase processes for corn-fed beef and soft drinks made with artificial sugar. Specifically, nutrition information usage, organic food brand tribalism, self-esteem, and feelings about shopping smart for healthy food were modeled as chronological determinants of intentions to purchase corn-fed beef and soft drinks. The data collected support this sequential model. Managerial implications and future research directions are discussed.
Reference:
Sierra, J., Turri, A., Taute, H., Unhealthy Food and Beverage Consumption: An Investigative Model. Journal of Foodservice Business Research. Volume: 18 Issue: 5 Pages: 470-488 Published NOV-DEC 2015.