Consumption and Perceptions of Organic Products

Abstract: The objective of the research was to determine consumption habits and perceptions on ecological food products. The main results are: 85% of the respondents perceive the dominant characteristic organic food "healthy"; more than half of the respondents (60%) states to have no or little trust in sellers claims about a product being eco in the absence of organic label; half of the respondents declare they spent less than 50 lei (0-11.11 Euro) on organic food and 40% of the respondents declare they spent between 51-200 lei (11.12-44.44. Euro) on organic food; almost 20% of the sample bought organic cereals, fruits, vegetables and dairy and almost 10% bought biscuits, meat, oil during the last year; 80% of the respondents are willing to pay for 1 liter of organic milk up to 44% more compared to supermarket price and 80% more compared to small farmers' price.

Reference: Petrescu, D. C. et al. (2013). Organic products: Consumption habits and perceptions. AES Bioflux 5(1): 1-9. Online: