Abstract: This study tried to get knowledge of consumer perception from Moldova area, towards differences between organic and conventional food products. It was performed on sample of 225 respondents and the data obtained from the survey were analyzed by SPSS version 20 program by chi-square test and correlation analysis. As a research method to quantitatively study used a questionnaire applied to their face to face by interviewers. The instrument used was a questionnaire consisting of 14 questions, including four sections: filter questions, consumer behavior, perception differences between organic and conventional foods (common) and demographic characteristics. The main points of purchase organic products are: domestic market, supermarket and health food stores. Thus, a higher percentage of women (87.13%) believe that ECO foods are healthier than usual while a higher percentage of men consider them as equally or less healthy than usual (23%). In the taste of organic products, 70.09% of women believe that organic food is more tasty than usual compared to only 52.53% of the men.
Reference: Stoleru, V., et al. (2013). Consumer perception regarding the differences between organic and conventional products, by category of characteristics. Lucrari Stiintifice, Universitatea de Stiinte Agricole Si Medicina Veterinara "Ion Ionescu de la Brad" Iasi. Seria Horticultura 56(1): 183-188.