Abstract: An increasing number of individuals and businesses involved in the tourism industry have begun activities related to organic farming and organic agro-products not only in Europe and North America but also in developing countries in Asia. Both organic farming and rural tourism are considered important to socially and economically sustainable rural development. The influences on the establishment of or conversion to organic farming have been much discussed in Europe but not in developing countries. This study focuses on Nepal, where small-scale organic farming occurs in tourism areas, and qualitatively reveals the motivations for organic farming and other factors related to its adoption. It was found that the reasons for introducing organic farming practices varied with the timing of their adoption. Additionally, the kinds of organic-related activities adopted varied depending on how the individual adopter first encountered the term "organic farming." However, all individuals involved in organic farming shared some common motivations, such as desires for personal health, quality produce and rural development.
Reference: Aoki, M. (2014). Motivation for organic farming in tourist regions: a case study in Nepal. Environment Development and Sustainability 16(1): 181-193. Available online at http://dx.doi.org/10.1007/s10668-013-9469-6